Wednesday, December 12, 2012

Make 8760: A poster promoting safer river bar crossings

In the new year these posters should be showing up on the coast and on the I-5 corridor. The design brief was fairly simple -- we wanted to feature a QR code which links to a National Weather Service site with the current conditions of the Oregon and Washington river bars.

These river bars are incredibly dangerous. The Coast Guard regularly closes the bars to recreational vessel traffic. At times the Columbia Bar is so rough ocean going ships don't cross. The challenge is assuring recreational boaters are aware of the current conditions and comply with any restrictions. If someone drives two hours to go fishing and spends an hour getting underway they may be tempted to attempt a bar crossing even if they know the bar is closed. It is also possible for inexperienced boaters to be unaware of bar closures. In either case this puts the boater in extreme danger and puts the Coast Guardsmen called upon to make the rescue in peril as well.

These will be 20" x 30" posters. This is another collaboration with Dan Shipman, the Recreational Boating Safety Coordinator for USCG District 13.

If you are a boater please check the conditions before you cross the bar, carry proper safety equipment, and WEAR YOUR LIFE JACKET.